What is SEO or Search Engine Optimization?
SEO is the process of optimizing your website so search engines like Google place your business in front of customers looking for your products or services.
How does SEO bring customers to my website?
Each page on your website has a meta tag that search engines use to index your site. Using current and commonly searched keywords in your meta tag brings potential customers to you.
Having clean and sensible meta description helps customers make sense of what your page is offering. A meta description is the description of the meta tag and page itself that people see before they click on your link.
How does Google rank SEO or search position?
There are two main factors that impact your search ranking, back-links and blog posts.
Back-links are when your website is linked to another website. But not all back-links are equal.
Think of a back-link from the New York Times website as high quality and a back-link from a spam website or purchased back-links as low quality.
A blog is necessary for your website because you can give other websites a back-link from your site to theirs in exchange for a back-link from their site to yours.
Blog posts are an excellent way to rank for keywords, answer questions, and gain trust to bring people to your site.
Other ranking factors
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Header Tags - H1, H2, H3 tags on your website pages.
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URL slug structure
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Internal Linking
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Image Quality - .webp
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Page Load Speed
What is the difference between paid ads and SEO?
Although paid ads have there usefulness, SEO is essential for businesses that want to develop an online presence and long term growth.
SEO organically shows your website to people, eventually receiving hundreds, then thousands of website visits that would otherwise cost you a lot of money to get if you were paying for them.