What is SEO or Search Engine Optimization?
SEO is the process of optimizing your website so search engines like Google place your business in front of customers looking for your products or services.
How does SEO bring customers to my website?
Each page on your website has a meta tag that search engines use to index your site. Using current and commonly searched keywords in your meta tag brings potential customers to you.
Having clean and sensible meta description helps customers make sense of what your page is offering. A meta description is the description of the meta tag and page itself that people see before they click on your link.
How does Google rank SEO or search position?
There are two main factors that impact your search ranking, back-links and blog posts.
A back-link is a link from another website that points to your website. Which tells search engines your site is trusted and helps improve overall rankings. But not all back-links are equal. Think of a back-link from the New York Times website as high quality and a back-link from a spam website or incorrectly purchased back-links as low quality.
Each back-link we secure is the result of real outreach, real relationships, and real content creation. We carefully identify reputable sites, craft unique articles, and negotiate authentic placements that provide long-term SEO value.
A blog is necessary for your website because blogs are an excellent way to rank for keywords, answer specific questions, and gain trust to bring customers to your site. Eventually you can give other websites a back-link in exchange for another back-link.
Why are backlinks important and worth paying for?
Back-links compound over time. One strong link can boost dozens of your pages, improve domain authority, and increase your ability to rank in competitive markets. That means better visibility, more leads, and higher ROI month after month.
Why are blogs necessary?
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Blogs help you rank for more keywords
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Google rewards websites that show deep expertise. Consistent, high-quality blogs signal that you’re an authority in your industry, which boosts rankings across your entire site, not just the blog itself.
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Google favors active sites. Regular blogging tells search engines your business is alive, trusted, and maintained.
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Blogs attract Backlinks organically. This means you don't have to pay for these backlinks.
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Blogs turn searchers into customers. Someone searching our blog topics are already showing intent to buy.
Other ranking factors
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Header Tags - H1, H2, H3 tags on your website pages
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Keyword Density - keyword divided by the total amount of words on a page
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URL slug structure
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Internal linking and External linking
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Image Quality - .webp
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Page Load Speed
What is the difference between paid ads and SEO?
Although paid ads have there usefulness, SEO is essential for businesses that want to develop an online presence and long term growth.
SEO organically shows your website to people, eventually receiving hundreds, then thousands of website visits that would otherwise cost you a lot of money.
With pay per click ads traffic stops as soon as you stop paying. If you decrease your budget, traffic falls.
Unlike Paid Ads, SEO is a long term business asset that continues working for your business even if you reduce your budget.
How is SEO cheaper than paid ads?
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The average cost per click across most industries is $5+ according to a benchmark report
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With SEO, you don't pay per click. The cost does not increase with volume.